India Market Entry and Growth
A UK based company in the business of selling patented Energy Efficiency Products and Solutions was seeking India Market Entry. Adler Growth Partners helped them establish sales in India. AGP supported the company with go-to-market strategy, identifying right customers, product introduction, presentations and on-field demonstrations. Within a span of 6 months, successful sales were established in plastic processing industries, cement industry, textiles industry, automotive parts, hotels etc.
Sales Outsourcing
A Bengaluru based Testing & Measuring Equipment manufacturer desired to expand its sales and operations to Industrial applications, Generation & Railways in Western Region. Adler Growth Partners was chosen as a partner to outsource these sales activities including direct representation, product demonstrations, running the complete sales process. The company has now made in-roads in Steel, Sugar, Cement and Process Industries.
Interim Management
A 30 year old Ahmedabad based chemical manufacturer with export oriented unit wanted to restructure and optimise the sales & logistics department. Adler Growth Partners came on board as Interim Manager with the company. Sales process was set in place with sales ERP, restructuring and defining KRA KPI’s of sales team. AGP also defined the sales and communication strategy and handled all Key Accounts. Digital Marketing was introduced. Logistics was critical in the overall pricing of the commodity. Logistics department was restructured, and process defined, thus optimising the logistics cost.
Product Management
A manufacturing company based in Pune was looking to add new product to it’s portfolio. Adler Growth Partners was chosen as the Product Management Consultant. AGP delivered the complete product management right from product requirement specification to engineering support, project management, vendor development, prototyping and testing, technical datasheets and product launch packages including website development.